Seems like a new hype is to push chocolate and candy bars through sneaker culture and/or the other way around.
Nat-2 & Ritter Sport teamed up for a campaign, lotteries and creative get-together in 2008.
The colab was published in various international magazines and medias. (Source: nat-2.eu)



followed by Saucony’s Candy Bars (found in magazine “Schuhmarkt“)

and the Le Coq Sportif and M&M colab (found in magazine “Shoes-Up”).

There will be a Candy Pack by New Balance, which are the two sneakers on the top above. One is inspired by M&M’s and the other one is inspired by the silver foil that wraps chocolate bars. (Source: hypebeast.com)

This UNDRCRWN x Madame Chocolat collaboration features an UNDRCRWN designed keepsake lacquered heart box that contains custome hand made chocolates by Madame Chocolat. One side of the box features caramel heart shaped chocolates wrapped in an assortment of colors while the other features various chocolate basketballs dusted in Gold and Silver. (Source: freshnessmag.com)


Check out this unreleased Nike SB Dunk High in the colorway known as Mint Chocolate Chip inspired by After Eight chocolate TM I guess. (Source: sneaker-supply.com).

Below you find the candy inspired packaging of the Nike Dunk x Coraline (Source: sneakerfreaker.com).

Exclusive Ltd. Edition Hennessy Sneakers by Jhung Yuro, not chocolate but a sinful dessert as well. (Source: luxist.com)

Another example is the brand “Pastry Kicks” which completely focus on the candy and sweets theme. (Source: nitrolicious.com)

Switzerland is famous, among other things, its chocolate. So the folks at Swiss-based +41 dreamed up a way to combine their 2 loves: chocolate and Nike sneakers. Just released are 4 new additions to +41’s chocolate collection: Air Force 1 (white chocolate), Dunk Hi, Air Trainer, and Blazer Mid (all in dark chocolate). Check out the details on each piece, down to the perforated leather, makes it too hard to eat them…almost. Comes in 1 pack = 3 boxes, with a pair in each box. To commemorate AF 1 25th anniversary, it will come in a gray shoe box, for a limited time. (Source: freshnessmag.com)


Foiled Chocolate Sneakers from Madelaine, solid molded milk chocolate bite-sized shoes wrapped in red, white, yellow, green and blue foils and all laced up to look like the cutest sneakers. Every bite is a perfect fit! Perfect for Halloween, parties and promotions. Kosher Dairy. Sold in bulk, 64 chocolates per display box. (Source: metrocandy.com)

World famous german candy maker Haribo released the Jolly Joggers candy sneakers (Source: winkkids.com)





Well, we wait for the next big sweet thing to come up!










